This article in summary
SEO: Article Creation , Backlinks, Guiding your target market to discover you, Keywords, Social Media
Website: SEO Management, Traffic , Look & Feel
The Grand Overview – Understanding the big picture of SEO, Website copy and conversion, and how Internet Marketing works
You might be reading this wondering what more there is to discover about with internet marketing.
First of all, there is A LOT of chaos out there. You’ve most likely heard of it all.
"SEO is the answer"
"You can’t do wrong with PPC!"
"FIND THEIR PAIN!"
Well… it is all true, but it’s not quite that easy.
The big fat secret to internet marketing is that there isn’t one. The method is simple. Get customers to your site, convince them to buy product and then you make A LOT of money.
Over-simplification for sure, but that’s the general process.
The hard part with internet marketing is that you’re dealing with machines - AKA Google, Yahoo, Bing – and those do not think the same way we do.
On top of all of this you STILL have the aspect of human psychology.
That’s why you might educate yourself on how to get the machines to cooperate and funnel great traffic, but then your CTR (click through rate, for all you noobs) goes to crap.
Or you have excellent CTR, but disappointing traffic that would make the mining ghost towns of Alaska feel over-populated.
Internet Marketing is the balance of machine methods with human psychology.
Okay, now that you’ve gotten this far, let’s dive in.
SEO is all about helping the machine to comprehend why you should be the one they show.
If the machine is not convinced then you may as well hit your head against the proverbial wall.
In the real estate market the BIG thing is "location, location, location".
There is only so much "valuable" property space.
This also is true with SEO. Anything beyond the third page on google is pretty irrelevant.
In other words, if your site is on the 4th page of google then you aren't going to get any traffic.
Sorry, just saying how it really goes.
Don’t feel negative, the goal of this article is NOT to send you into a depression that pushes you to blow all of your money on booze and moving in to your mom’s basement.
Okay, so how do you get friction in the SEO process? GRIND. And TONS of it.
The hard thing about SEO is that the methods change just about as often as US Foreign Policy.
Here’s why: Google changes the methods; brilliant people figure out how to play it in their favor,
Google changes it again attempting to outsmart those geniuses.
Google is the trend former in the SEO game, so it is all one corrupt cycle of "I’m the smartest, so there."
There are awesome things happening from all of this chaos, a clear idea of how to have success with SEO is forming.
With every Google update there are effective strategies that are clearly showing to be more successful than others, and are being ranked by the search engines (Google).
If you track any of the great names in SEO world you will see some consistent trends.
Here some are:
Article Publication: The process of online article publication (like this that you’re reading right now) is 2 together.
1. To let the Search Engine (The Machine) to find that you’re out there, and you have something relevant to say.
2. To allow for all those people to know that you dominate.
Kinda like a baby throwing a fit… but without the tantrum.
The rule of thumb with Article Publication is to keep it relevant with the subject and interactive with the readers.
CONSISTENTLY DELIVER VALUE.
At the end of the week it won't matter how well the machine finds you if humans don’t want to give you their money.
If there is no perceived value then you’ll eventually lose the marketing game.
Backlinks: Ah backlinks, you sexy thing.
How many Shakespearean sonnets should be scribed about thee?
All joking aside, backlinks are crucial.
Which is easiest to notice, an unlit billboard or a massive bold neon sign?
A backlink is like a big, bright neon sign that allows the search engines find that someone is talking about you.
Basically, people just waved their arms and said, "Hey! Google, ol’ buddy! Check out this bit over here! They matter! They’re very relevant! They are the bee’s knees! They’re very good gents!"… You get it. (btw, try saying those sentences with a Scottish or English accent and it would make a little more sense.)
So how do you get backlinks? A few different ways: Reviews, articles (mentioned before), social media, press releases, online publications, and peer sites.
Basically, anything on the World Wide Website that LINKS to your site is a backlink which is formed as a connection between two websites.
Disclaimer: There is such a thing as no-follow backlink that tells the machine not to use that backlink to help promote rankings with the search engines. These are used to help keep things in check.
Targeted Placement: This is a significant thing. There is something we call Domain Authority (DA) that illustrates a rating system for quality of the website.
In a nutshell, the website with the highest DA is the top kid around.
The websites with lower DA are like kindergarteners on a grade-school playground.
They are going to have their toys taken, and their jump ropes ‘borrowed’.
Targeted placement is having one of the kids with higher DA to give you a shout out.
A great example: Forbes Magazine (Online) has incredible DA. So if you can get Forbes to release an article about you… then one who matters just told the machine, "Hey, give my friend here a break, will ya?" And guess what the result is… The machine does it.
The advantages of targeted placement are not measurable. Most of high DA websites have articles that are live long after being put out there. Every time one clicks that backlink it’s another reminder to the search engines that your website is industry relevant.
Targeted Keywords: If you’ve been in the SEO game for any significant amount of time then you know all about targeted keywords.
Keywords allow the search engine to know what your website is relevant to, why it was made, and the kind of clients you are seeking.
Basically, a keyword signals to Google, "Hey, whenever someone searches for this phrase, I’M YOUR GUY!"
The tough part is that there are also others illustrating the same things.
So… you are not the only guy.
Sorry
That is why in addition to keyword research you also need LSI keywords.
Example:
You sell Rubber Boats in the color red.
Jim in Japan sells Rubber Boats, except they’re blue.
(Blue is not as cool as red so you refuse sell them)
Both of you have a keyword ranking for ‘rubber boats’.
You would include in your long tail keywords ‘red rubber boats’.
Jim in Japan would include ‘blue rubber boats’.
Now, the ones looking for red rubber boats would see your website ranking above Jim in Japan’s website, while searching for blue rubber boats would find your site ranked lower Jim in Japan’s website.
LSI keywords make a big difference.
Jim in Japan will use them.
Be intelligent like Jim in Japan.
Impliment long tail keywords.
Social Media: The effect of Social Media on SEO is massively overlooked, but gaining more ground. Google is paying more attention to how good people interact with your brand online, how often it is called, and how good it trends.
You can made a ‘business page’ with nearly all social media websites.
Using advantage of these options increases brand name.
Who knew these crazy rumor mills would soon be valuable?
I’ll be damned.
Social Media may be hard though, because if you over post you’ll just make, and Google will notice as they follow you less and less.
The Social Media process is calibrated through trial and error.
Ya just gotta find the good spot.
That perfect balance with SEO relevance and human interaction.
Demonstrate value, make your content shareable, and make it engaging.
Okay… so that’s the small version of SEO.
The reality is that SEO is a very big subject, something you can get absolutely lost in (A LOT of people do).
Just don't forget the first rule: if the machine is convinced of your content then you’ll get visits.
Website: SEO Optimization, Traffic Optimization, Website
So while you are choosing your keywords, scribing your articles, and organizing automated Social posts. You’ll also want to focus towards your website.
Website Optimization is a constant process with more work at the start and then slowly being reduced over time to some maintenance as you do more work
.
When initially setting up your website it is vital to narrow in on these key areas:
1. SEO Optimization
2. Traffic Optimization
3. Look & Feel
Let’s get in
SEO Optimization is the most signfiicant part as far as the machines are involved.
To improve your site for SEO you’ll want to improve on four areas:
H Tags: It is crucial to comprehend how these work. H tags are necessary to the SEO process because it’s a set place where you tell google precisely what your site is about through "Headlines".
H tags are crucial because they are an outline of what your page is about.
IF you correctly utilize your H tags, the results will be spectacular. There are many different strategies for optimizing your H tags and before you write your articles, you need to consider what each tag will be in order to create the excellent SEO results.
Header Tags (H Tags) are like signals along your page that tells Google what your site is all about. The H1 tag is pre set from your page title. H2 tags are the most important ones to your site and they decline in importance from there until you get to H6. H2 tags are your main headliens through an article and H3 would need to be essentially be sub-headings, etc...
In order for one to correctly optimize a webpage, you should essentially have all of your keywords in your title. From there, you can seperate each MAJOR keyword as an H2 and sort each LSI keyword to an H3. This will tell google that your page is quite strongly related to each of these keywords.
Keywords with Context: Keyword planning is such a major part of your SEO. It can make the difference of working very dedicated to receive a fair amount of traffic or discovering a gold mine and not having to struggle at all for the traffic.
In place for you to correctly do keyword research, you must go into the LSI keywords.LSI keywords are keywords that get insignificant searches. If you do rank for a 1000 LSI keywords, the results will account for 90% of your search volumes.
The power of the LSI keyword is in the volume. It doesn’t take very much work to get the LSI keywords but the strength is obviously there.
it is important that your keyword research is executed properly and if you aren't aware of know how to properly do it, you should have a professional do it.
SEO Optimization: The majority of people do not understand the power of On-page SEO. Meta Title, Meta Description, H Tags, keyword research, keyword targeting, Meta tags, are portions of on-page SEO.
A big portion of SEO optimization is trial and error. There are too many variables taking action with SEO to just have a rule of thumb for it. This is why it’s crucial to have an SEO specialist versus always attempting to get ahead of google and the SEO methods.
Traffic Optimization: Obtaining traffic is one thing but having knowledge of how to properly utilize the traffic is a large portion of the success. As a business owner, you would want to constantly attempt new things to improve your click through rate and bounce rate.
Page speed is also a factor that both change SEO and traffic optimization. If you have bad page speed, no one is about to sit around and wait for your site to load entirely. Google has added this to their algorithms to seperate who is ranked highest.
Google Analytics: It’s extremely vital to consistently track and check out your google analytics. it is crucial to comprehend where your visitors are getting bored at and where they are linger longer. You should view your analytics and analyze your site that have a high bounce rate and discover ways to get it down.
This is what google thinks and sees this.
1. This website ranks for Y keyword.
2. When someone inquiries X keyword, they click on X site.
3. When they click on your site for Y keyword, they click through the site and linger on the page for C length time. Google will analyze each website for the keyword and does take into consideration which page offers the best results. Google does then rank that site the highest for that item.
Look & Feel: The most important thing with internet marketing is caring for your clients have what they need.
Google is always trying to obtain websites that are providing their search clients what they want.
The ultimate objective for google was to create a medium where people can go and search "Z" terms and surf the web for free. At that point, google needed to build the sites to please the demand.
Google’s ONLY goal is to provide the population searching the very best results available. That is the ultimate goal for Google and SEO.
Well, here's the small version of SEO.
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